Are we ready to sell Private Advertising?

Posted by bonoriau Labels: Digital Marketing

How much is my blog worth? Are we ready to sell private Ad? This question might pop out from your head after blogging for several months.

Most of the top 100 blogs make money online offering private ad. JohnChow earning USD15k from his private ad sale for the month of June 2008 and ZacJohnson earning USD2k from his private ad sale for the month of May 2008.

Few weeks back I ask Michaelauli, "When is the right time for any blogger to offer their private ad?". His answer was "Well once you’ve got a good Alexa and PageRank, I guess (and/or your RSS feed subscriber). Those three points are good indicators of your traffic or the quality of your blog in private advertisers’ eyes".

Looking at the offer by the top blogger there are a number of factors that affects the value of your blog.

1. Revenue generated
2. Quality of traffic
3. Referrers statistic
4. Google Pagerank
5. Alexa Ranking
6. Technorati Ranking
7. Number of blog post
8. Number of blog comments
9. RSS feed subscriber

If I want to sell private advertisement slots, links, posts, or reviews on my blog, then I have to know the price of the slots. One of the online tool that give me idea how much I should charge per month is dnscoop.com. This is only estimation based on our PR, link and Alexa Ranking.

Here is the estimate for my site: $5. I'm not ready to sell private advertising. So, find out and estimate the worth of your blog now.

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46 comments

AZ Blogging

07 September 2008 13:32

Thanks very much for this useful tool. I can't wait to check it out and evaluate the value of advertising on my blog.

Like you, I am not yet ready for private advertising. I want to give my blog ample time to grow and secondly, I don't want to get "deviated" too soon.

What about you? What are your reasons for not wanting to go into private advertising? If they are not very personal, can we share?
bonoriau

07 September 2008 14:00

Uncle, I just want to focus building my traffic and branding my weblog. Hopefully by next 6-12 months I'll start offering the slots. How about my invitation?
purplefrog

07 September 2008 17:36

Just dropping another card on you..Take care...
Joy0z

07 September 2008 20:24

private advertising? how does it look like Bono? just curious hehehe.
bonoriau

08 September 2008 00:44

purple thanks for dropping by and take care
bonoriau

08 September 2008 00:51

joy0z, most of the top blogger offer 468x60 banner, 300x250 banner, 125x125 button, text and link ads. The value is various from USD5 - USD500 per slot per month...:) :)
Mariuca

08 September 2008 01:36

WOW USD15k!! Fuyoo, u think JC dah millionaire ke belum? :)
Mariuca

08 September 2008 01:37

Bono, thanks for always coming up with all these cool stuff for me to check out. This one sounds cool too, gonna check my ad worth now, hopefully it's 1 buck at least he he!! :):):)
Mariuca

08 September 2008 01:41

Ala Bono, my site cannot be verified at this time it seems! So can't check my ad worth, nevermind I'll come back later with Mariuca EC, now with MPG! ;)
bonoriau

08 September 2008 05:14

Marzie, total 10 month JC income is more then USD300k ..emm convert to Rupiah udah Milyar...ya deh that tool only for domain...sorry
LadyJava

08 September 2008 05:53

Bono.. i tried it yesterday but got the same message as GP... hmm.. nevermind will try again.. wonder how much mine is worth..hehe
bonoriau

08 September 2008 07:57

LJ, sorry the tool is only for own domain...can't be use for .blogspot.com or .wordpress.com
LadyJava

08 September 2008 08:24

Bono.. mine are own domain.. I tried it for LLP, LJL and BW... hm.. its ok.. I try again later :)
purplefrog

08 September 2008 08:56

Just dropping a card on you today...
purplefrog

08 September 2008 08:57

your welcome about the linky love...
bonoriau

08 September 2008 09:40

LJ, sorry I didn't realize that you have your own domain..already book mark your site so just click ..:):)
bonoriau

08 September 2008 09:41

Purple, thanks for dropping by
Stephan Miller

08 September 2008 13:07

Text link ads are risky since they are paid links, but the sales tend to snowball, because a lot of the people buying the links are unsure of which links they bought are the most important. So they keep buying the same ones month after month. And then as new people advertise, they just add to this trend.
bonoriau

08 September 2008 16:04

stephan thank you for the very informative info. I'm sure many of bloggers will take note of the tips.
indocontest

08 September 2008 19:05

Nice info Bono.
Thumbs up.
Mariuca

09 September 2008 00:01

Ohhhhh no wonder la!!! Ha ha! Okies, then this tool is not for me then. :)

Here with MOG first, happy Tues! :D
Mariuca

09 September 2008 00:02

Aiyo!!!! kaya betul la JC ni!!! He must be feeling so lucky to be himself! EH, dia dah kahwin ke? He he....lucky wifey! :D
Mariuca

09 September 2008 00:02

Alamak...MOG pulak, so embarrassing I got my own blog wrong..MPG le.. ;)
bonoriau

09 September 2008 03:11

Marzie, why don't you use your own domain ..I'm sure you want to be like JC ...or heee you want to his 2nd ..:):):)
LadyJava

09 September 2008 03:55

EEEEEE bono.. GP..jangan .. JC tak handsome..lolzz!!!

And yey.. bono i see paidtopromote here!!! easy passive money kan??

Have you tried the other one.. freebiesforwebmaster?
bonoriau

09 September 2008 08:12

LJ, I join paidtopromote from Marzie site..hopefully she join under you...give the freebiesforwebmaster link dong
LadyJava

09 September 2008 08:18

No probs.. yg penting all of us earning kan... for freewebmaster.. check my money blog ok.. more details on how the program works as well

http://gdmoney.blogspot.com/2008/09/payout-from-freebies4masters.html

Good luck!
bonoriau

09 September 2008 08:38

LJ, thanks I'll check the detail. Have you join ask2link. If you want to join please consider me..I already join ..:):)
LadyJava

09 September 2008 08:43

i dont think I have Bono.. give me the link and I'll check it out :)
bonoriau

09 September 2008 09:07

LJ, the link http://www.ask2link.com/refer/bonoriau ..thanks
LadyJava

09 September 2008 09:09

Ok.. am checking it out... have you been paid by them yet?
bonoriau

09 September 2008 09:13

LJ, I just join few days back but I see many good review. They said own by somebody from google..if not mistaken deh!!
LadyJava

09 September 2008 09:16

Ok.. have registered and checking it out.. looks like ada potential.. thanks :)
bonoriau

09 September 2008 11:01

LJ, I join freebies4masters waiting for approval... thanks
LadyJava

09 September 2008 11:02

thanks and good luck :)
bonoriau

09 September 2008 11:23

LJ, thanks and good luck to too .. check http://bonomoney.blogspot.com detail on ask2link
Michael Aulia

09 September 2008 15:19

Well even if you are ready for private advertising, the next step is getting the private advertiser itself! (which is hard)

So far I've only gotten 2 of them :(
I guess you really have to be pro-active in chasing and getting one
bonoriau

09 September 2008 16:46

Micheal, I'm totally agree with you. The advertiser only buy the slot if our site really worth for them.
purplefrog

09 September 2008 18:58

Came by to visit before i go off to bed...Catch ya another time...
bonoriau

09 September 2008 19:01

purple thanks for dropping by..I'm sure you are really busy..take care & sweet dream
Emila Yusof

10 September 2008 09:18

Bono!! Thanks for the dnscoop link, I've checked mine, it's 10/month! still low!
bonoriau

10 September 2008 09:58

Emila not too bad..better then me. Insyallah next few month will go up to may be few hundreds per month.
Mariuca

10 September 2008 12:11

Wow, bestnye Emila 10 buckeroos! Bono, I joined oredi yesterday's program, now waiting to see what happens next he he! ;)
liza

10 September 2008 14:16

thanks for dropping by and your comment ;)

cheers
bonoriau

10 September 2008 14:53

Marzie, thanks joining. I also still study the program ..look fantastic.
rhyan

16 September 2008 17:05

I think the main concern for selling private ads will be depend on the amount of pageview per month. As a starter you must begin sa price na $0.5 CPM x amount of pageview per month, 1000 pageview = 1 .

ex. if you have 5000 pageview per month and a $0.5 CPM the computation would be 5 x $0.5 = $2.5 would be your banner ads price. :)